US Digital Marketing Assistant

Contract: Full Time

Location: NYC-based remote working

Salary: $TBC

This is an excellent opportunity for an enthusiastic individual with a passion for music and digital marketing to join a fast-growing company and department. 

You will be responsible for the day-to-day support of our busy Marketing team, assisting with priority campaign messaging and helping to implement Rough Trade’s US digital marketing strategy. You should have excellent interpersonal skills and knowledge of digital marketing techniques. You will liaise with other departments and be required to perform some administrative tasks, compile and report marketing data, work to strict deadlines and help nurture our various label and industry relationships. 

This role reports to the US Marketing Manager. 

Responsibilities & Duties

  • Support the US Marketing Manager in executing multiple marketing campaigns across multiple digital platforms
  • Create copy and content for weekly newsletters and daily product alerts
  • Manage social media channels and respond to customer questions in comments and via direct messages
  • Service all pre-order and product alerts across social media, as required
  • Service all events on sale alerts across social media, as required
  • Create compelling content for social media including photography, videos, and graphics
  • Create campaign marketing banners and digital promotional materials
  • Create exploded pack shots and other necessary bespoke product imagery for use across all marketing platforms
  • Create homepage assets and support the US Marketing Manager in updating and curating our e-Commerce platform(s)
  • Create and manage Facebook events
  • Manage online giveaways and label incentives
  • Update and curate playlists on streaming services
  • Prepare and share a monthly report on social media KPIs

Experience & Skills

  • Excellent communicator, capable of working independently and as part of a wider team
  • Excellent copywriting ability - attention to detail is paramount
  • Strong photography, Photoshop and video editing skills (Adobe Premiere preferred)
  • Experience using CMS and CRM platforms
  • Passion for/experience using social media platforms and publishing tools (Tweetdeck, Facebook Creator Studio)
  • Deep product and music industry knowledge
  • Excellent organisation and planning skills
  • 2 years + experience working in music or creative industry
  • Demonstrate a great understanding of who Rough Trade are, who our customers are; capable, confident and comfortable being a company brand ambassador


Or, know someone who would be a perfect fit? Let them know!

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