We champion the music we love over the counter, at our events, across our social channels, on our podcast, and at various pop-up stores at festivals. We also work with a variety of brands and media outlets who appreciate what we do and are keen to collaborate. The more likeminded people we can reach, hopefully the more recognition great artists will receive.
First opened in 1976, London, England, on the doorstep of punk, Rough Trade helped establish the unique role and experience of an independent music shop, being as much a hang-out for likeminded music lovers as it was a place to purchase music from the emerging DIY music scene. Today, Rough Trade remains proudly independent, continuing to champion exciting new music, now with four stores in the UK, one in New York, plus US and UK based web stores and various pop-up activities.
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